Native Shoes SS19 Plant Shoe

For Spring and Summer 2019, Native Shoes launched a unisex plant-based shoe. Some of these ingredients include pineapple, linen, kenaf, eucalyptus, lactate hevea, and cotton. This making the shoes fully biodegradable, commercially compostable, and animal-free.

Concept: The concept for the launch campaign was called Down to Earth, with the goal to focus and educate on the ingredients making the shoes, benefits of the ingredients, and their impact on the earth. 

My role in this project consisted of concept ideation, shoebox packaging design, promotional video ideation and storyboard, photoshoot concept and on set art direction, website landing page design, web banners, website blog post design, email series, social media assets, retail experience design for the flagship store located in Gastown, Vancouver, and month-long pop up shop in Soho, NYC.