Native Shoes Jefferson Bloom

Native Shoes partnered with Rise by Bloom to collaborate and launch in the fall of 2019 a footwear solution made with repurposed algae biomass, engineered to replace part of the plastic polymer typically used in the making of EVA shoes. 

The collection is made with repurposed algae - a process that sweeps freshwater ecosystems of excess algae growth that allow to restore 80L of filtered water and 50M3 of clean air back into the environment. From waste to wellness.

For the launch of the footwear collection the goal was to visually highlight the three new colour ways that came in different shades of blue. We took a clean and minimal approach to make sure the campaign messaging paired well with the imagery. 

The project consisted of ideating and executing a photoshoot, build digital assets for the Native Shoes website and blog, email series, and social media assets.