Native Shoes SS19 Mercury 2.0 & Apollo 2.0

For the Spring and Summer 2019, Native Shoes launched updated versions of two footwear styles, the Mercury 2.0 and Apollo 2.0. The newly redesigned Mercury 2.0 silhouette used zero waste 3D liteknit containing 80% recycled content. The Apollo 2.0 featured use of new Tirrerena fabric construction that consumes 70% less solvent and 35% less CO2 in the production process. Making both of these newly redesigned shoes a lighter footprint on the earth.

Concept: For this campaign we wanted to focus on the new features for both pairs of shoes, the Mercury 2.0 and Apollo 2.0 lighter in weight and lighter impact on the earth. Visually we wanted to evoke a sense of lightness in a vast setting.

My role in this campaign consisted of concept ideation, video storyboarding, photoshoot moodboard and shot lists, on set art direction, website banners, email series, social media assets, and retail collateral for Native Shoes stores in Vancouver and California.