AG Care Evergreen 2021

AG Care has been formulating and creating professional haircare products for over 30 years. The high quality products have a wide range for diverse hair types and hair needs - options from maintaining shades of blondes, amplify and moisturize curls, repair or strengthen, extend the life of coloured hair, and more. AG Hair has been a leader is crafting hair products using natural ingredients that are good for everyone as well as the environment while not compromising on quality and results. 

The creative team was mandated with conceptualizing and executing an evergreen photoshoot. The goal was to create a new suite of images for 2021 and could be used throughout the year for different needs while not being tied to a specific product. These images were used in various channels: AG website banners, emails, social media assets, wholesale and printed retail collateral, digital and print advertising, and more.

Concept: Celebrate AG Care’s use of naturally derived ingredients to reflect the wide range of product categories that are either fully vegan or plant-based. Four models were selected with different hair types to each represent a product category - styling products, moisturize and smooth, maintain shades of blondes and coloured hair, as well as curl products.