Native Shoes x Beth Richards

Native Shoes, maker of vegan and cruelty-free footwear have been around since 2009. They’ve been making shoes for both adults and kids while challenging themselves to prioritize their impact and carbon footprint on the planet. This mission is what brought Native Shoes to partner up and collaborate with Canadian-based swimwear brand Beth Richards - swimsuits are ethically and sustainably made in Canada. Beth Richards uses recycled materials and works to keep plastic out of landfills. 

The creative team was mandated to showcase footwear collaboration between Native Shoes and Beth Richards, the Audrey Bow flats use remaining materials from bathing suits while also highlighting Beth Richards SS20 swimwear collection.

The project consisted of concept ideation, photoshoot art direction, digital assets for the Native Shoes website, email series, and social media assets.