AG Care Curl Fresh Launch

AG Care formulates and creates specialized products using natural ingredients. The high quality products have a wide range for almost any hair type and hair needs. In September 2021, AG Care launched a new line of products, the Curl Fresh Collection. A new regimen that includes shampoo, conditioner, and definer for curl types 2A to 3A that is 98% made with plant-based ingredients. 

For the launch of the new product line, the creative team was mandated with the launch campaign that would help support new direct to consumer channels and wholesale partners. Deliverables for direct-to-consumer included: Product packaging, AG’s website, email series, social media advertising, tailored specific content for various social media channels, brand and campaign guidelines for content creators and influencer collaborations. Deliverables for wholesale partners included: Digital catalog for the sales team, library of imagery and assets to support wholesale partners, retail design for shelf strips and shelf talkers, and more.

Concept: Volume personified, beauty diversified. The Curl Fresh Collection by AG Care is all about staying rooted in your most authentic self, while celebrating curly hair all over the world. Created from the ground up with 98% plant-based ingredients, the lineup offers a natural routine for a healthy hair regimen. The three-part method amplifies waves, classic curls and kinky texture with a lofty appeal. Unlock your curl potential and say hello to a new wave formula.