lululemon SS16 Summer Seasonal Campaign

Digital campaign for men’s and women’s. The summer campaign highlights core product pieces for the season in various activities. Summer is... the smell of the sea, the outdoors calling us to come and play, a shift in pace, a reprieve from routine seemingly endless days, sun-kissed skin, an energy that can’t be tamed. While it feels like it will last forever, summer will be over in the blink of an eye. It’s time to take advantage of every sun-soaked moment.