lululemon

Digital campaign
2016





Women’s Run


Digital campaign to highlight the First Mile Jacket paired with First Mile Tech Tight.  Transitioning into autumn with cooler climate this jacket helps stay commited, active and keep up with your run routine.





Executive Creative Director: Heather Thrash
Creative Director: Marcus McLaughlin
Photographer: Miles Clark
Film: Andrea Winger, Brent O’Hagan
Graphic Designer: Catherine Plouffe