lululemon

Digital Campaign
2016





Women’s Cycling


Digital campaign highlighting the women’s limited edition cycling kit. Technical features on the high-performing kit keep the rider comfortable and distraction-free and have reflective hems, additional pockets, and lace mesh for ventilation.



Art Director: Talia Cohen
Photographer: Hannah Warmisham
Copywriter: Leila Nadery
Graphic Designer & onset art direction:
Catherine Plouffe
Styling: Carlee Wallace