lululemon

Digital Campaign
2016





Women and Men’s Summer Campaign


The summer campaign highlights core product pieces for the season in various activities. Summer is... the smell of the sea, the outdoors calling us to come and play, a shift in pace, a reprieve from routine seemingly endless days, sun-kissed skin, an energy that can’t be tamed. While it feels like it will last forever, summer will be over in the blink of an eye. It’s time to take advantage of every sun-soaked moment.






Executive Creative Director: Heather Thrash
Art Director: Pat Young
Photographer: Colin Adair
Copywriter: Liz Hammond
Graphic Designer & onset art direction: Catherine Plouffe
Styling: Carlee Wallace
Producer: Annalise Burdett