lululemon Men

Digital Campaign
2016





Canada’s National Olympic Bobsleigh Team - Feature Story


There’s strength in numbers. When a group works together there’s a wealth of knowledge and support that can’t be found when you’re trying to go it alone. 
This digital campaign is shared in the form of a feature story. We see how each member of the team has something unique and valuable to bring to the table, while highlighting that it’s when all these personalities come together - real power is created.





Executive Creative Director: Heather Thrash
Creative Director: Marcus McLaughlin
Photographer: Colin Adair
FIlm: Jon Chiang
Copywriter: Arrabelle Stavroff
Graphic Designer: Catherine Plouffe