lululemon

Digital Campaign
2016





Women’s Training


Digital campaign highlighting Ocean Print Wunder Under Tight and bra. The product was created for high intensity work out sessions.



Executive Creative Director: Heather Thrash
Art Director: Pat Young
Photography: Jeremy Jude Lee
Graphic Design & onset art direction: Catherine Plouffe
Stylist: Daniel Hardy

lululemon

Digital Campaign
2016





Women’s Cycling


Digital campaign highlighting the women’s limited edition cycling kit. Technical features on the high-performing kit keep the rider comfortable and distraction-free and have reflective hems, additional pockets, and lace mesh for ventilation.



Art Director: Talia Cohen
Photographer: Hannah Warmisham
Copywriter: Leila Nadery
Graphic Designer & onset art direction:
Catherine Plouffe
Styling: Carlee Wallace

lululemon

Digital campaign
2016





Women’s Run


Digital campaign to highlight the First Mile Jacket paired with First Mile Tech Tight.  Transitioning into autumn with cooler climate this jacket helps stay commited, active and keep up with your run routine.





Executive Creative Director: Heather Thrash
Creative Director: Marcus McLaughlin
Photographer: Miles Clark
Film: Andrea Winger, Brent O’Hagan
Graphic Designer: Catherine Plouffe


lululemon

Digtial Campaign
2017





Kerri Walsh Jennings Feature Story


Digital campaign to announce lululemon’s partnership with three-time Olympic gold medalist and one-time bronze Olympic medalist winner Kerri Walsh Jennings.






Executive Creative Director: Heather Thrash
Creative Director: Marie Gosal
Art Director: Beverly Turner
Photographer: Jeremy Jude Lee
Graphic Designer: Catherine Plouffe