Ministry of Health and Social Services

Art Direction for television + digital advertising campaign
2014





Teen Addiction


Campaign for the Ministry of Health and Social Services in Quebec to prevent drug use, smoking, and gambling targeting teenagers and young adults between the ages of 17 to 24 years of age. The concept was to demonstrate the consequences when not being careful when over using substances.

Created were 2 television commercials of 30 seconds each, series of posters, and other promotional tools used in schools for students.





The Minister of Health and Social Services is responsible for the administration of health and social services in the province of Quebec .
Annonceur: ministère de la Santé et des Services sociaux du Québec - Mélanie Leclerc, Sonia Morin
Agency: Kbs+
Executive Creative Director: Sacha Ouimet
Creative Director: Benoît Mendreshora
Copywriter: Alexandre Gravel
Art Director: Catherine Plouffe, Cyril Drouot
Digital Experience: Jihane Hoummady
Account Services: Isabelle Châles, Mathieu Louvancour, Charlotte Lafrance
Strategist: Sean Saraq
Media Planning: Jocelyne Beaudet
Producer: Julie Charlebois
Production: Alt Productions – Yan Giroux
Sound Studio: Sonart
Photographer: Jimmi Francoeur - Les industries créatives Mom
Print Production: Studio Pica
Stunt Execution: Speed