LoveYourBrain x lululemon

Digital + Print Campaign

Mindful March West Coast Film Tour

lululemon’s Here to Be organization tells the story of LoveYourBrain, and it’s leaders, Adam and Kevin Pearce. LoveYourBrain is a non­profit that aims to improve the quality of life of people affected by traumatic brain injury—from concussion to severe injury—through programs that build community.
Created a west coast airstream tour that happens during LoveYourBrain annual MindfulMarch fundraising campaign.